Foodieness was started in February 2015 by Jessica Grobler in response to the demand she observed for more natural and organic food items in the Pretoria area. Jessica is a mother of two who lives on a small farm on the outskirts of Pretoria with her husband and children. During 2014 Jessica and her family started following the Weston A. Price foundation and later the GAPS diet in search of better health. They experienced phenomenal improvements in their health and well-being, with relief from conditions such as food allergies, asthma, eczema, ADD and even epilepsy. During this process Jessica started sourcing better quality food items in her area. She found that this was a laborious process that involved buying from a wide range of different sources at sometimes inconvenient times and places. Foodieness was born to make this quality of food seamlessly available in one place.

Jessica is a registered professional natural scientist in the areas of Ecology and Botany. She holds a Master’s degree from the University of Pretoria in Plant ecology and before becoming a mother worked in the public sector in biodiversity management and conservation. She has had a life-long passion for the earth and its natural systems and is passionate about their correct stewardship. She has a keen interest in pastured meat production, as it is the meeting point of her two passions – ecological sustainability and vibrant health. Good management of rangelands can both rehabilitate and restore the ecosystems they support and provide high-quality nutritious food to people. This results in healthy people and a healthy planet. It is Jessica’s belief that healthy ecosystems on all scales, from the ecosystem inside the human gut to the planet as a whole, are indeed the key to our future.